What type of marketing do you do? To get people there, what can you offer them that Starbucks etc is not? What about coupons (not the buy 10, get 1 free) but how about:

- a BOGO
- buy 1, get 50% off second
- free donut/bagel or whatever you sell, with purchase of coffee
- offering free cups of coffee to businesses close to your area (at their location)
- sponsoring a breakfast for teachers at a local schools (coffee, donuts, bagels, or pastries)
- sponsoring local school events (games, exhibitions, etc)
- write about yourself on kudzu.com OR tell your customers to
- refer-a-friend cards - figure out a way for your customers to refer people to your store; have to reward current customers somehow too

I think you have to be creative with your marketing efforts. Sometimes traditional marketing may not be enough. These were just a few that I could think of, but I hope it spurs some creative inspiration!