Hi, I drink a lot of coffee, and one of the things you need to do maybe to set yourself apart, is think about it from a customers point of view instead of from an owners point of view. If you were a coffee customer, why would you go to your store. What do you offer the others don't. Why would you like Starbucks more, is it just for the name. What do they do that makes people want to go there instead. Focus on your strengths and differences and then exploit them, whether through word of mouth referrals or through advertising. Make yourself stand out as the place to be for coffee. Personally, I don't like Starbucks much because of the cost. I will try and come up with more ideas but I hope this helps.

Michael