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Forum nameMarketing Mix
Topic subjectRE: On-line Advertising Problems
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=806&mesg_id=907
907, RE: On-line Advertising Problems
Posted by Pepperfire, Tue Mar-11-08 07:24 AM
Hi Linnea,

Are you getting results from the PPC?

If not perhaps you need to rethink your keywords, etc. If you're not getting any benefit from the PPC, I certainly recommend that you stop paying for it and figure out other ways to drive traffic to your site.

How is your SEO? How much control do you have over it?

I am currently working with a specialist to upgrade my SEO and improve how my hits are not only getting to my site, but what those hits are doing when they get there.

We started by tracking who is coming to my website and how they are getting to it. So, now we're improving those keywords and hope to increase their purchases.

Other things you can do: article marketing... you know how fantastic these products are, you use them... write about them. Write about the changes you are seeing in your customers, etc.

You'll also want to use press releases... you may be in an MLM, but you are a local businesswoman and as such are deservous of local news coverage when something happens (such as becoming Director whatever level).

Also, join chambers of commerce and networking groups where you can use the expertise of others to help you improve your business.

One thing that I do for online advertising is make donations to charities and co-op marketing projects with other companies. That way, we do a little altruistic good for others and help ourselves at the same time. We cross link our websites with the projects as well.

Write a newsletter and publish it online. You have access to articles from Melaleuca's official copywriters... use them. Also find independent wellness articles that would be of interest to your customers and your downline.

Finally, write a blog.

I don't actively work my Melaleuca business, because I have my own company to work, but I love Melaleuca and how it has removed all the toxicity from my environment. You've got a great business behind you. Good luck with it.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!