We are a group of four college students that came across your issue during one of our classes.

We beleive it to be extremely important to take into account what demographic you are looking for before you decide where you would like to advertise, this way you can better target your core web cosumers.
Other things to take into account are what "search words" people would type in to reach your company on-line. It will help to think as the consumer in order to decide how to advertise.