At the State Fair in CA crafters submit pieces to the fair, that get voted on, and more importantly seen by thousands of people browsing through. I always enjoy those exhibits.

I also see local crafters at the Farmers Market, who usually hand out flyers, sometimes with coupons.

You have a nice site, I really like the Light House Dresser.

We have just started paying to advertise on other sites, I am looking forward to see the results.

We have had good luck with our online newsletter. when we sell at shows, we ask people to sign up. we also have a way to subscribe on our site.
If you don't have the time for a newsletter, maybe you could advertise in a newsletter of a complimentary business

Leah Oviedo
Mercado del Mundo