Simply building the website is no guarantee that they will come.

If you want to grow your business outside of your local area, you will have to go outside of your local area to market. Someone else mentioned trade shows... I would rather suggest retail shows instead (craft shows, and the like). That way you can recoup your travel expenses immediately and not have it eat into your cash flow. Get a list of people from the show, add them to your emailing list and write a regular newsletter (you can always hire someone to run that for you).

Good luck.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!