86, RE: Need Help with Direct Mail Posted by Pepperfire, Wed Oct-25-06 08:49 AM
Hi Samia,
What you are talking about is "Drip Marketing". You can find a plethora of resources and information on it by simply typing it into Google (or whichever search engine you use.)
I am of the opinion though that the first message, assuming it falls on the right eyes, will be as effective as the 500th. But, I will add, that I use a newsletter to "drip market" my customer base.
T
Tina Brooks, VP Marketing Brooks Pepperfire Foods, Inc. Makers of Peppermaster Hot Sauces http://www.peppermaster.com
Eat more peppers!
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