86, RE: Need Help with Direct Mail|
Posted by Pepperfire, Wed Oct-25-06 08:49 AM
What you are talking about is "Drip Marketing". You can find a plethora of resources and information on it by simply typing it into Google (or whichever search engine you use.)
I am of the opinion though that the first message, assuming it falls on the right eyes, will be as effective as the 500th. But, I will add, that I use a newsletter to "drip market" my customer base.
Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
Eat more peppers!