1058, RE: Need Help with Direct Mail|
Posted by PalmeseDirect, Wed Jun-04-08 05:15 AM
How are you?
Industry: Mover & Handy Man
Mover: Reaching people before the move or businesses before they move is a very hard thing to do. You are better off doing a co-op mailing with Val-Pack and reach 1000's of consumers.
To reach this target by mail, I would send to my referral partners.
Real Estate, Mortgage, Closing Attn, etc.. Same for B2B.
Get out a network like crazy!!
The first letter should explain why you are contacting them? To build a refferal partnership. Tell them what you ant them to do!! call you, email, phone. The second letter should go to the non-responders with a simular message as the first.
The people you meet networking should be added to your database and sent a month email letter on an interesting topic of choice. This will keep your name in their face monthly. Drip Marketing!!
Mail to the elderly and New Homeowners.
When you get a handy man job ask for referrals.
If you have any questions or want me to expand on anything, please contact me.