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Forum nameMarketing Mix
Topic subjectMy first time here...
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8, My first time here...
Posted by doctorv, Thu Aug-17-06 12:20 PM
Hi everyone!

This is my first time here and I hope I came to the right place to learn. I am a progressive Doctor of Chiropractic looking to learn more about marketing and how I can get my message out to people, especially, the people in my community who still think negatively towards chiropractic care. What does not make sense to me is how so many people out there, maybe you, think daily about good diets, good exercise, positive mental attitude, and many other wellness approaches to their health, yet they don't think about chiropractic care as part of a healthy lifestyle.

I know you don't know me and I don't know you, so our communication should be able to be completely open and honest.

If you are a person who has never looked into chiropractic care as part of your lifestyle, yet you are a wellness lifestyle-oriented person - tell me what it would take to get you to at least have your nerve system checked by a chiropractor.

If you are familiar with chiropractic care - tell me what you feel would help me to get more clients in the door AND KEEP THEM. Maybe you could think back to what brought you into the chiropractic office - the marketing approach used to grab your attention. Tell me.

I am open to all responses. Thank you very much.

Dr V
10, RE: My first time here...
Posted by Barcelona, Sun Aug-20-06 06:04 PM
Hi Dr. V,

If I was a person who has never looked into chiropractic care as part of my lifestyle ; I would first need to trust you before anything...

The best marketing approach for your type of business is Word of Mouth VIA your current clients!

12, RE: My first time here...
Posted by Spread the News, Wed Aug-23-06 04:22 AM
Hello Dr V,

I have been in the marketing/advertising/public relations field for over 20 years. Many of my clients over the years have expressed an interest in "changing the world." My advice is always the same. This is not your job and you don't have enough money to accomplish it anyway. So, trying to convince non-chiropractic believers and to convert them to be your patients is fruitless. Rather you need to concentrate on the marketplace in which you do business.

Many chiropractors pursue the accident/injury segment of the population. This is very lucrative being that many insurance companies now include chiropractic care under their covered benefits.

How about a different approach for you. You mention "you think daily about good diets, good exercise, positive mental attitude, and many other wellness approaches to their health." You are correct in this assessment, so why don't you focus on sports-related issues and injuries? Rather than just having a big sign over your door that says "Chiropractic Office" rename your practice to reflect this sports concentration. Begin to write press releases geared specifically to golfers, runners, and any other activity that is prevalent in your area. Submit these on a regular basis to all of your local daily newspapers. In addition, spend some money. Invest in your marketing with ads in these same papers letting the consuming public know about your specialty. Remember, one ad will not bring in all the business you'll ever need. Consider using one insertion per week, basically forever! You cannot predict when your services will be needed, so rather you should be communicating with your consuming public on a regular basis.

I hope this will help steer you in a productive way to develop and maintain a clientele.

Be well,
Michele Borowsky

Affordable Daily Newspaper Editors Non-spam Email Addresses for Your Press Release Submissions on a per State Basis
13, RE: My first time here...
Posted by Barcelona, Wed Aug-23-06 04:29 AM
Michele... very nicely put!!!