779, RE: Maketing Info needed Posted by sohomom, Wed Nov-21-07 02:47 PM
I have solid PR contacts. I've work in PR normally I write them for clients and send them out to my contacts. I don't really get involved in a full blown marketing campaign like now. Just trying to help a friend. He's opening a restaurant and wanted me to do a full blown marketing campaign. I'm going to do the website for him, a direct mail (postcards) to his target market and a radio ad. I have another question....How would we gauge the success of this campaign?????
Thanks
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