I need help with marketing a new child safety product. The product is patented, produced, and already packaged. It just needs to be sold to store such as hardware stores or child stores. It's a really cool product and it is the only one like it. If you have any suggestions please give me your input. :-)

D,

We need a little bit more information about the product before providing suggestions.

What age group is the product for - preschool, grade school, middle school, high school?

Is this a luxury product or mid-priced product?

What product category does it fall under - fashion, school supplies, electronics, etc?

What type of stores are you targeting - Wal-Mart, Office Depot, drugstores, etc?

Are you selling directly to consumers as well as wholesaling? Can consumers purchase online or at a brick and mortar location?

The product is for young children. It is a safety outlet cover to protect children from sticking things in outlet covers. Our target market is towards new mothers and mothers or fathers with young children. It is reasonably priced, similar to a regular outlet cover, and we want to sell them in brick-and-mortar stores such as Lowe's, Menards, etc. as well as online. We would also like to sell them wholesale to maybe home building contractors to install in new homes. Thank you for your reply and I hope this is the information you were needing.

Dana

Here is the big question in terms of marketing, public relations and business growth.

What makes your outlet covers better, different from others already on the market?

I have already researched other safety outlet covers on the market. They are nothing like ours, different style, different benefits, etc. Our outlet covers offer less hassle than the other brands. For instance those plugs that you put in the outlets. They can also be used for looks as well. They cover the holes on the outlets and they can be painted over to blend in with the wall. They come in different colors, styles, and in GFI or standard. I have also put out a survey for the outlet covers on constantcontact.com and have had only 2 responses.

Hi Dana,

It's been three months since your last post regarding your
child safety outlet cover. I'm interested to know how it has
progressed in the last three months?

Regards,
Penny Ballou 

I am starting a new Marketing Consulting Business. Contact me and I might be able to help you out.

Thanks

Joanna Swank

JSwank Marketable Concepts
www.jswank.com
info@jswank.com