The advantage you have over many is that you're in control of the product you're promoting. There are key things you can do to differentiate your products from all the others out there. Many marketers don't have that luxury, or don't take advantage of it anyway.

You should focus first on the marketplace. Who is your competition? What do they do well? What don't they do well?

Next, where is your audience? Are there communities for your audience online and/or offline? Who among your competitors are already there?

If you would like to discuss the other options, once you've gotten past this part, feel free to email me at cameron@i3wired.com.

-Cameron McPherson
IdeaWired
www.trimtube.com
www.thebizreview.com