In our area, we are working with a business identical to yours. While your budget may not be as generous, there are similar things you can do on a smaller scale perhaps.

1. They decided to hold an "open house" and do a direct mailing with a post card. This is the only way to be absolutely sure of reaching everyone on their target list (see below)

2. We obtained a list of families in their zip code where the wives and husbands both work and the household income exceeds $90,000+/yr. This generated a little over 3,000 records. This gets them in touch with people who both need and can afford the product. Extra post cards are passed out to local area business owners and managers.

3. The store is having a drawing over the next weekend. Food samples will be plentiful. The post cards must be brought in. Phone numbers and email addresses are to be filled in. The grand prize is a freezer stocked with their meals. Other prizes could be a free cheesecake with each purchase.

4. Total cost (not counting freezer and food) including 4 color post card (with appetizing pictures of prepared meals), mail list, addressing services and postage is about 44 cents each.

Not included above but highly recommended would be window signage
as well as a couple of bandit signs out by the street to promote your event.

Last, you may also consider offering home delivery of pre-prepared meals.

Good Luck,

Steve Patrick