The absolute bet way to increase search engine traffic to your website is to have quality content that people are truly interested in. This will generate "one-way" links - i.e. other webmasters came upon your site, think your information would be of value to his/her visitors, so he/she puts a link to your site within his site.

But therein lies the question: How will these webmasters find my site??? You can participate in forums and blogs that compliment your business, adding a link to your site within your signature. While many sites that allow signatures have the "no follow" command in their code (so search engines will not pick up your link...a means of spam prevention), people who read your posts will click on your link. And, if you have quality information, they like your site, tell a few people, bookmark it...you get the idea.

I never recommend paying for a 'submit url' service. These types of services tend to use an automated program that sends your site to many, many search engines. Search engines frown upon this. It is agains the terms of service of many search engines.

You have to do keyword research. Know who your target market is and determine the words and phrases they use to find a site like yours.

Look for websites pertaining to employment and human resources. You will more than likely find they have a forum - with people looking for your type of service.

One last thing...I have a blog that, based on my experience, has articles on how website owners can optimize their own website for the search engines: http://www.spiderseeker.com

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Kathleen,
http://www.spiderseeker.com