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Forum nameMarketing Mix
Topic subjectRE: starting a website
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56, RE: starting a website
Posted by phardytech, Sat Oct-07-06 01:49 AM

I don't know what you define as "expensive advertising" since "expensive" in many cases is a relative word. However, you may want to consider the following (some may or may not work specifically for your busines):

1 - Word of mouth

2 - Participating in online bulletin board discussions

3 - Making your own flyers

4 - Include your business information in your email signature.

5 - Sponsored (pay-per-click) advertising

6 - Search engine optimization

7 - Networking on websites such as Idea Cafe, LinkedIn, and Ryze.

Remember, it's about how effective your strategy is, not always about how much cash you have in front of you to invest. Cash can be acquired.

For example: It's a smarter decision to invest $2,000 in a marketing campaign and receive a $15,000 ROI (return on investment) than to spend $50 and have nothing to show for it.

Another option is to invest $2,000 of your TIME and receive a $15,000 ROI. What your time is worth is totally up to you. It is also critical to understand that if you can hire someone to do something for you for less than what you would spend in TIME, as a smart business owner, it would be a wise decision to take advantage of it.

You can check out my company's website at for more information.

Hope this helps.


Pat Hardy
P Hardy Technologies, Inc.
Retail and Internet Consulting Solutions.
50 Charles Lindbergh Blvd. #400 Uniondale, NY 11553
1-800-896-4022 / 516-342-4825
Interested in doubling sales & profits this year? Visit: for more info.