967, RE: I am in a rut re: how gain more direct customer business Posted by jswank02, Tue Apr-01-08 09:03 AM
I can see the non food industry people are posting.
Okay #1 you know the website just needs to be general. Without sampling your food noone will carry it on a wholesale end. We both know that.
Your awards and credentials will carry you further than any waebsite. Key is to have a sharp clear picture of your food on the website and your basic information as well as the list of your awards, credentials etc.
Then send out the press realease. I think I missed where you are located. But why not try and get some of these larger bakery industry companies to hire you for shows for exposure. I knwo of many flour and ingredients companies that love to do that.
PS I was Marketing Manager at Puratos (Belcolade) Corp for 8 years (www.puratos.com) I am sure you know the name.
Joanna Swank info@jswank.com
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