I'm notorious for writing in real brainstorm time so please forgive me. The fact that you've received great PR and awards got me thinking. Why don't you give it back? You could have a Baker's Dozen Day. On the 13th of the month , select 13 businesses or organizations to "award" with your product. Plus you could do an ongoing press release noting the businesses you are recognizing. Everyone likes to be recognized. And instead of your marketing materials reaching just one person in an office, your award is reaching the entire business . So when those organizations and individuals need pastries, who is likely to come to mind?