560, RE: I am in a rut re: how gain more direct customer business Posted by CurtisD, Fri Jun-22-07 05:57 AM
I found some notes I had written for another baker. These links will also apply very well to you in your business. Have a look:
The first thing I think you should do is listen to this great CD I found for you. It's called Buffy and the Baker - you can probably buy it from Dan Kennedy at www.dankennedyrocks.com - an excellent interview with a guy who sells baked goods and has done very well improving his profits using untraditional marketing.
Have you tried The Nutman approach? That has built them a very sizable business in Calgary.
Could you not give away some coupons to the office managers in the towers nearby?
Have a look at these articles - while it is selling juice drinks - the application is the same.