Which PPC campaign gives the most for your money depends on several factors:

1. What keywords are you targeting and the price per click? Try to look for more focused keywords or phrases that may not be in high demand, yet yield better results.

2. Your budget - how much can you afford to spend? Many people can rack up a huge bill if they don't place limits on clicks. I once ran a campaign that was showing great results. I was earning a 60% return on the cost of my campaign. The PPC account I was using sent me an email telling me that if I increased my daily budget I could get more traffic.

So, I doubled my daily budget thinking I'd still earn 60%. However, I soon found out that though my clicks increased my sales did not, which means I was spending more for less results.

3. Test - one thing nice about PPC's is that you can test several ideas or landing pages. One of the things many people fail to do is the two-step method. Many people try to sell on the first click. What's better to do is capture their information such as name, email, etc. Provide something of value for FREE and then have them fill out a form to get more information. Now you can follow-up over & over again to make the sale.

Press on to Success!

Jeff
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