Thanks for all the replies! I am planning on sending a bag of biscuits to local papers and dog magazines. I have been searching for "pet food recalls" on newspaper websites to try and find the right editors to send to. I have e-mailed the press release to them as well. I also sent out a newletter to my clients with an announcement of a new treat being introduced, and the press release. Never know who you're doing business with and maybe someone is hooked up and interested.

Question, since the release is not a few days old, do I just write a cover letter and include a bag of biscuits, my brochure, business card and a copy of the press release?

Any advice on the cover letter?

Thanks again.

Annette
www.biscuitsbylambhcop.com