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Forum nameMarketing Mix
Topic subjectRE: Billboards
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=429&mesg_id=432
432, RE: Billboards
Posted by wwcap1, Sat Apr-28-07 06:36 AM
Ball park no. Leaque size maybe. It also depends on the size of the board. For example one, two or three bulletin boards (the big one) are usualy sufficent. For the smaller boards (used to be called 40 sheets) you buy by the percentage of market you want which translates in to the proper number of billboards per market.

Okay so for a bulletin, if you can buy one on a six month contract(usually the minimum, with 12 months prefered), you'll pay anywhere between $750 to $27,500 per month depending on the market.

For the 40 sheets and for reaching a 40% share (a rule of thumb minimum) and for a six month contract, you'll pay anywhere from $2,000 to $200,000 per month depending on the size of the market.

I would suggest you find out who does boards in your area and call them. Billboard companies are always happy to provide rate sheets and information.

Hope this helps.

Kent Capener
Kent Capener
Capener Consulting, LLC
http://www.capenerconsulting.com