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Forum nameMarketing Mix
Topic subjectBillboards
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=429
429, Billboards
Posted by BelieveTBP, Thu Apr-26-07 08:52 AM
Does anyone know how much a billboard would cost.

I realize that depends on the traffic etc. around the billboard and if you purchase 1 or 10 at a time. But can someone at least give me a ball park guess of what they paid?



432, RE: Billboards
Posted by wwcap1, Sat Apr-28-07 06:36 AM
Ball park no. Leaque size maybe. It also depends on the size of the board. For example one, two or three bulletin boards (the big one) are usualy sufficent. For the smaller boards (used to be called 40 sheets) you buy by the percentage of market you want which translates in to the proper number of billboards per market.

Okay so for a bulletin, if you can buy one on a six month contract(usually the minimum, with 12 months prefered), you'll pay anywhere between $750 to $27,500 per month depending on the market.

For the 40 sheets and for reaching a 40% share (a rule of thumb minimum) and for a six month contract, you'll pay anywhere from $2,000 to $200,000 per month depending on the size of the market.

I would suggest you find out who does boards in your area and call them. Billboard companies are always happy to provide rate sheets and information.

Hope this helps.

Kent Capener
Kent Capener
Capener Consulting, LLC
http://www.capenerconsulting.com
436, RE: Billboards
Posted by BelieveTBP, Mon Apr-30-07 03:45 AM
Thanks Kent for all the information.

I'm not at the point of advertising on billboards yet but I'm hoping to eventually get to this level in marketing locally. Just dreaming ahead at the moment.

But someday............

Thanks!





471, RE: Billboardsy
Posted by Barcelona, Thu May-24-07 02:19 PM
They are actually more affordable than you think!

Billboards come in all shapes and sizes, call up a few of your local advertising companies or even viacom (they handle most billboards). It all really depends on Location, Eyes, and size

cheapest I have ever purchased 2300 and then UP UP UP!!!!!and away
:-) :-) :-) :-)
482, RE: Billboards
Posted by Pepperfire, Sat May-26-07 01:45 AM
You can even pay someone by the hour to put on a sandwich board (billboard) and walk up and down the main street of town during rush hour.

T

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!
489, RE: Billboards
Posted by BelieveTBP, Sun May-27-07 03:55 PM
Wow, I hadn't thought of that at all! Thanks.

I'm just in the dreaming stage at the moment. Thinking ahead and hoping.....

I need to advertise as cheaply as possible but someday I'll be on the billboard level! At least thats the plan......

Thanks,

www.texomabusinesspages.com

495, RE: Billboards
Posted by Pepperfire, Tue May-29-07 10:25 AM
Putting the sandwich board on yourself is cheap.

Also, I thought about this, but haven't done it yet myself...

Chalk on the sidewalk. You can go around and draw your webaddress on the ground at crosswalks prior to rush hour. From my understanding, because it's chalk and water soluble, it's not vandalism and therefore... legal.

T


Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!