Generally speaking, most people don't consider the monuments or memorials until they're needed.

Therein lies the uniqueness in trying to market the product to your customer base.

You've been in contact with funeral directors, which is good. These will be your business allies. Continue to work with them convincing them on the benefits of partnering with you. Another idea might be to partner with the cemeteries.

If you haven't done so, create some quality brochures that show off the beauty of your monuments and memorials. Have them available as a marketing tool and use them whereever you go.

Consider partnering with a funeral home and conduct classes for the local community on funeral preparations and why it's important to plan ahead of time, instead of dealing with the details during their time of grieving. Offer prepayment deals.

The pet memorial is a big thing, which is starting to gain huge momentum. Market this to stores like PetCo, Petsmart, etc. Also, visit locals vets to promote it too.

Hope these help you in creating other ideas in marketing. It seems to me that you're in the education business as you educate your target market on the need for your product.

Press on to Success,

Jeff
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