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Forum nameMarketing Mix
Topic subjectRE: Press release question
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415, RE: Press release question
Posted by Spread the News, Fri Apr-20-07 04:17 AM
The use of press releases for business is the greatest missed opportunity there is. Every business should develop a series of press releases and submit them on a regular basis to the daily newspapers in their state. Starting with the state your business is in, regardless of your online availability, is important because newspapers editors like to feature what they consider to be local companies.

Always make sure when writing your release that it's not just ad copy. Editors are looking for newsworthiness for their subscriber base. If you're just writing ad copy, then buy an ad. But if you have information then definitely start with those release submissions.

In regards to online press release posting sites, why not just go direct to the source, like daily newspapers, rather than waiting for them to find you among thousands of other releases posted online.


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