Have you used a press release yet? Always, always take advantage of the power of the good old press release. The results can be far reaching and can create a domino effect.

When I wrote my press release for my children's shop it was picked up by several newspapers. When those articles came out other newspapers came knocking wanting to do more articles. I also sent it to prweb.com which was picked up by a national tv show. This went on for a full year! All from one simple (FREE!) press release.