395, RE: I need help/suggestions with my marketing! Posted by Pepperfire, Wed Apr-11-07 06:46 AM
Make sure the marketing company specializes in branding and niche marketing; also ask them how they intend to monitor your project to see if it is working and what their plan b is if that doesn't work. It's been my experience that the one thing lacking in Marketing companies is a checks and balances. You might want to have a read of the book What Sticks by Rex Briggs and Greg Stuart; it is probably the most insightful book I have read in the last decade relevant to advertising and marketing.
Tina Brooks, VP Marketing Brooks Pepperfire Foods, Inc. Makers of Peppermaster Hot Sauces http://www.peppermaster.com
Eat more peppers!
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