Claudette,

First of all you have a great business idea. Since you have been in business for several years, you can position yourself as an expert in lingerie, plus-sized fashion, etc. This will give you as owner more credibility and get the word out about your business.

Also look into partnerships with other online entities that cater to plus-size women and have links from their site to yours and vice-versa. This should include the companies that provide the products you sell.

Also try getting your website and/or products in to the hands of celebrities. Also look into expanding your product lines. Find other niche problem areas for plus-sized women and sell products that address that issue, i.e., exercise gear, sports bras, or swimwear.

I would love to talk to you more about your company as a potential customer with suggestions and as a PR/marketing specialist.

Good Luck,