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Forum nameMarketing Mix
Topic subjectRE: Anyone use blogs to promote their business?
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338, RE: Anyone use blogs to promote their business?
Posted by Pepperfire, Mon Mar-19-07 08:13 AM
I didn't know I could PM on this site... That must be one of the new features!

I think for anyone reading this though, the info is very valuable here...

Press Releases are exactly what they sound like. News of your business. It's the fact that you've started doing business; You've launched your blog; you've added new products; you've brought on a partner; you've won that pesky lawsuit and appeal (watch my press release on Thursday).

The press release has to answer the following questions: Who, What, Where, When and Why?

The press release has to be timely and has to be issued. I have a list of about a dozen web-based press release sites that I use regularly which (to avoid duplication) I have posted to my gourmet food forum: Feel free to use them.

Several of them give instructions on writing good press releases, and for the purposes we are discussing they don't have to be great, just adequate.

If it's news that you want out but whose only purpose is to add to your web popularity, issue it for free. If it's news that you really want someone to pick up and run with, pay for the issuance to the media.

In addition to posting your news releases to those links, make an email, fax and hard-copy snail mail list of media sources that are either in your physical neighbourhood or in your specific industry field and send all of your press releases to that list.

Caveat: Do not combine more press in one release than one bit of news. Do not have your press release = more than one page. AND don't forget to publish the press release to your blog.

Feel free to ask any questions you might have. If you decide to IM me, do so with either Messenger or Yahoo using my shoestring_louise at address as the ID.

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces

Eat more peppers!