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Forum nameMarketing Mix
Topic subjectMarketing towards Men
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=324&mesg_id=324
324, Marketing towards Men
Posted by Bloomtastic, Sat Apr-07-07 04:10 AM
I own and operate a flower shop in Columbus, Ohio. All the shops here are frilly, lacey...too feminine. We want to appeal to both men and women by being less feminine, more modern and clean. We eliminated all the frilly stuff from the shop and gave it a fresh look. So far, it's working, our customer base is about 50/50 men and women. Men spend more $$$ on flowers and are less picky. We want to increase our male customer segment. Any ideas on how to market towards men? There is a local spots talk radio station but radio is costly and out of our budget for the most part. We are small and gorwing, so the more "shoestring" of an idea, the better!

Thank you!!