422, RE: needs a fresh idea Posted by LisaPR, Tue Apr-24-07 07:06 AM
You are doing the right things keep them up.
Some additional ideas: -sell chocolates online (Mail order) -Monthly promotions - special flavor of the month on ice cream, half price on certain items during off-peak times -Various Holiday promotions - Thanksgiving, Christmas, St. Patricks, etc. -Contests - partner with radio and newspaper - crate a new flavor/dessert, etc. best recipe wins something worthwhile. -Institute a can food drive during the holidays again partner with radio and newspaper -Promote your chocolate workshops to senior centers, after school programs, area clubs, etc. -Promote party space for adult events (currently you only do childrens parties). -Partner with local eateries to sell your chocolates or swap offers of discount coupons to each others customers. -Create news - identify a trend and send out a press release on it to local media. Do a survey and announce results in a release. Position yourself as an expert in chocolate/desserts, etc.
Think of different ways to engage all the demographics in your town. Different things appeal to different age groups as well as to men and women.
Stick with it.
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