97, RE: My persistence with the local media finally paid off!!!|
Posted by Strategist, Sun Oct-29-06 09:30 PM
What I've done...
Had the article framed and put it up in the office... in your case, your store.
Send the article with a cover letter to all your clients, friends, colleagues, etc.
If you're a member of an organization, make copies and when you network, give out a copy of the article.
Make copies and give them out in your store to clients who walk in.
Include the article in Christmas/Holiday cards.
Send the article out along with two discount certificates (one for your client, one for a friend).
Just a few ideas...