Hi everyone! Hope everyone's been enjoying the holidays, and is looking forward to 2007!

I would like to hear what others have found to be good places to advertise websites. I already know about Google Adwords (and Googel Base), as well as textlink advertising (ie, adbrite). They are ok, but didn't give a good retrun.

I'm looking at putting more focus on advertising in publications specifically to the affiliate program I'm promoting.

Let's say I'm promoting shoes.com. I would like to know which tends to have better results, in regards to sales (these are only examples): paying for advertising on big sites such as Nike and Footlocker, or paying for advertising in the various local publications? What have your experiences been?
:+