You could even create your own holidays. In your case, you could have All Things Cheesecake's Strawberry Appreciation month and offer a special on anything with strawberries every year during that month. Maybe an online "Strawberry Festival?"

By the way, good idea with the cheesecake truffles for Valentine's Day!

Nancy
http://www.CreateYourMarket.com
Marketing Ideas for the Home-Based Entrepreneur