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Forum nameMarketing Mix
Topic subjectRE: Marketing Survey
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229, RE: Marketing Survey
Posted by Nancy, Sat Jan-13-07 07:50 PM
Make sure that your questions don't lead the respondent in any way to give a certain answer or lead them in a particular direction. It's very easy to do this unintentionally.

Consider using different types of surveys to collect the same information. If your results are consistent, then that gives your findings even more validity.

Marketing Ideas for the Home-Based Entrepreneur