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Forum nameMarketing Mix
Topic subjectMarketing Survey
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188, Marketing Survey
Posted by allie, Sat Dec-23-06 03:06 AM
I'm new here and just about ready to get our business up and running.

I'm attending some seminars on the business and we are doing Market Surveys. That is sending these questions out to the business's we would be catering to.
Has anyone else done this, if so do you have any suggestions?

Thanks !
190, RE: Marketing Survey
Posted by rob, Tue Dec-26-06 04:24 AM
Hello friend in business,
I am a marketing consultant and owner of a new high powered marketing firm, Prolific Vision Marketing, where our mission is to help new business owners with all of their marketing needs. Marketing surveys are very necessary and can be really effective as long as you ask the right questions. My advice is to place yourself in the position of the consumer and develop questions that will help you effectivly cater to your target market. If you put yourself in the position of the consumer, it will be easier to develop the questions you want to find out. What type of business it is that you are starting? I also want to congratulate you on making the decision to start your own business and taking the solid steps to do so. If you would like further insight, please feel free to email me at :-)

Robert Naylor
CEO,Proprietor, Prolific Vision Marketing
213, RE: Marketing Survey
Posted by allie, Tue Jan-02-07 01:25 PM
Thank you for your responses.
I think we've got it worked out.
229, RE: Marketing Survey
Posted by Nancy, Sat Jan-13-07 07:50 PM
Make sure that your questions don't lead the respondent in any way to give a certain answer or lead them in a particular direction. It's very easy to do this unintentionally.

Consider using different types of surveys to collect the same information. If your results are consistent, then that gives your findings even more validity.

Marketing Ideas for the Home-Based Entrepreneur