184, RE: looking for ideas Posted by bizdev, Mon Dec-18-06 04:48 AM
Hi again Darla. I've replied to some of your other posts.
My all time favorite marketing tool is the FREE press release.
When I had my retail shop I sent out a press release that I wrote myself to the local newspapers. One picked it up immediately (within 20 minutes of receiving my email) and they sent out a reporter and photographer a few days later. The other paper took longer, but eventually they too did a 1/2 page write up with color photos. From those articles, several more newspapers picked up the story and wrote their own articles. This continued for a full year! Also, I sent the press release to prweb.com and a tv station picked it up and called wanting to do a story on the franchise.
If you haven't already done so, write your press release. Here is the book I read and followed. I highly recommend you get it. I'm sure you too will have similar results! (Scroll down to Advertising/Marketing) http://smallbusinessstartup.biz/recommended/
|