1604, RE: Selling and Marketing to the right people|
Posted by Team How-To, Mon Feb-07-11 03:54 PM
We are a group of students at Bryant University that are currently in a consulting class and would like to offer you some advice.
Before we feel comfortable offering you any advice we have a couple questions for you. Have you identified your target market? If so, who is it? Is there a geographic limit? Is there an area you are targeting? Have you researched where your target market would be most likely to view your ads (i.e. websites, radio, television)?
Some of the ideas that we have after reading your post and viewing your website are as follows. Social media is an inexpensive way to reach a large audience. It is also easy to target specific markets on these media forums. Some social media sites that we suggest are Facebook and Twitter, as well as Google advertising. Each of these media sites target people differently. Google bases advertisements on searches while Facebook bases advertisements on each individual's interests.
We also think it would be beneficial if you participated in conversations on blogs that concentrate on topics such as education, travel, religion, parental advice, or other areas that your target market might relate to.
Hope this helps!