The greatest marketing frustration has to be when direct mail marketing doesn't work. Researching demographics, making creative designs, and getting a print shop to create the mail is a lot of work and sometimes this can't compete with online advertisements.

I think the greatest need for marketing in my graphics business is the ability to produce quality work. A portfolio is incredibly important as well as having a customer base who is willing to vouch for your work. Sometimes the best advertising is simply doing your job right.

I suggest having a good blend of online and offline marketing solutions. Going heavy one way ca be beneficial, but not realize your full advertising potential.

Catering to customers who are computer savvy as well as those who are not is the best way to overcome any promotional hurdles you may find in front of you.