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Forum nameMarketing Mix
Topic subjectRE: Greatest marketing frustration?
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=1551&mesg_id=1665
1665, RE: Greatest marketing frustration?
Posted by mobiletownusa, Fri Dec-23-11 03:42 AM
My biggest marketing frustration is proving to business owners that print advertising and the phonebook are both huge wastes of advertising dollars. All $$ needs to be funneled into online marketing dollars because that is how customers recieve information. Unless you are over 50 most people do not ever open the phone book to find a phone number they just google it.
I find this very frustrating, because they are wasting what little money they have, just because a fast talking salesman sold them on some great newpaper ad.
Grrrr.....