Hello,

We are a team of business students from Bryant University in Rhode Island and we have some advice to offer you. We personally feel that you could potentially benefit from creating multiple segments based on the price ranges that you offer. Since you have stated that your pieces range from $20 to $200, it could allow you to center how you target the different segments based on these prices. You could most likely generalize that the younger demographics, or the more high fashion and edgier clientele will have less disposable income to spend and therefore could fall more into the lower price ranged merchandise and vice versa. By doing this, you will be able to create different lines for your brand without necessarily limiting yourself to one particular market segment or stifling your creativity.

Good luck with everything, and hope this helps!

Team Collaborative Consultants