Writing business articles, participating in forums, blogging and posting in discussions that are Internet searchable helps with branding; i.e., search for JazLive JazLive at bing.com ~ you will see the net worth of over four years of branding that connects with my business site.

Creating a catch phrase also helps ~ mines is:

Gettin' Better by the Tic' Toc' ~ copywrite and branded with my business website ~ also searchable

http://www.bing.com/search?q=gettin%27+better+by+the+tic%27+toc