I agree with the other commenter. You need content, you need article marketing and you need social media. I would first focus on getting your site populated with content. I noticed there are essentially no messages on the message board.

Find volunteers, or hire people to make comments and start discussions there.

Site Content: Keep regular, original, and frequently updated content coming to the site in the form of articles and blogs.

Article Marketing: Buy or write articles to put on article marketing sites

After you get those things established you can begin with social media, but honestly until your site is well populated with content you might not want to bother with social media. I mean people will say that you should, and you should, but concentrate on one or two things and get them done then move on.

Now if you can afford to outsource all of this:

Content both on and off site -three to five blogs /articles a week on site, and two to five off site per week.
Social media - regular updates when you really have something to say
Newsletter LIST - use PPC to get your list built, offer something free like an online dating tips ebook or ereport
Offline Marketing - Press releases

Then yea, do it all.......

Stephanie
http://www.iwritecustomcontent.com