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|Forum name||Marketing Mix|
|Topic subject||Need suggestions on customer behavior...|
1442, Need suggestions on customer behavior...|
Posted by webdiva, Tue Jul-07-09 11:38 AM
I am making an "exit page" for one of my sites that allows me to ask the visitor why they are leaving or to offer something that peaks their interest when that interest has failed. What do I need to offer or ask? What would be better--a quick survey with a gift or a special offer to funnel them back to a sale? Any ideas?
"The more you know, the more you don't know."
1444, RE: Need suggestions on customer behavior...|
Posted by Pepperfire, Wed Jul-08-09 05:47 AM
You know, I don't have one of these on my site for one reason and one reason only. I hate them.
I have a pop-up blocker to prevent such things from happening, and when they get through, it really ticks me off.
I don't know if those thoughts will have any bearing on your exit page, but that's how I feel about them.
Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
Eat more peppers!
1445, RE: Need suggestions on customer behavior...|
Posted by webdiva, Wed Jul-08-09 06:17 AM
Thanks, Tina, I feel the same way BUT a quick click to "cancel" is all it takes. You must understand that after seeing 30-40 abandoned shopping cart entries I am dying to get someone to tell me what sent them on their way. Since they are leaving anyhow, one more note asking for their opinion will make me know what needs to be changed! The "rate my site" button has given me a few comments that have been a world of help.
Why not reward those who let off some steam and tell me what they think? They may even get free shipping or something. Their opinion is really, really important to me.
The more you know, the more you don't know.
1450, RE: Need suggestions on customer behavior...|
Posted by jared_gibbs, Thu Aug-06-09 12:12 AM
I would recommend installing google analytics, if you haven't already. Among many other features, it will tell you what page(s) are the last page people visit. Though it won't tell you why people are leaving, at least you'll figure out your problem pages.
Google it. Analytics is free. HTH
1451, RE: Need suggestions on customer behavior...|
Posted by dmkeith2, Sun Aug-09-09 02:56 AM
I would ask them to provide their email for your newsletter and receive a free gift after newsletter confirmation.