Here is an idea that I am using/developing. This comes under the heading of Viral Marketing. Personally, I think of swine flu or a cold when I hear the word Viral, but you will probably need to incorporate it into your marketing plan.

BlogRadio. This is a FREE service where you can host a weekly radio show, complete with advertisement that YOU GET A PERCENTAGE OF. You must register and if you want to want to participate in the revenue advertisement sharing program, fill out that registration, it's separate.

Place a link(supplied FREE by them) on your webpage. When someone clicks the link, they are taken to the blogradio site and hear your recorded radio blog.

If you use blogradio and need some help or have questions I would be glad to help.

Phil Patton
(In the process of starting my own business, GetyourITstart)