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Forum nameMarketing Mix
Topic subjectRE: Getting Our Message Across (Any Ideas Appreciated)
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=1377&mesg_id=1383
1383, RE: Getting Our Message Across (Any Ideas Appreciated)
Posted by Mymarket-ease, Tue Mar-24-09 08:32 AM
It sounds to me like you already have an established business, and you are looking to expand. Is that correct?

If so, networking is a good first start. Joining member organizations is always a great way to get in front of other business owners. The challenge is usually being heard above the din of the other business owners trying to do the same thing.

To help refine your approach, use those member organizations to find partnership opportunities. Work with complementary businesses to expose their customers to your offering and vice versa. Come up with a plan that benefits the both of you -- focusing on adding value for the customer and increasing the perceived value for both of your businesses.

In addition, attending events where your customer base might be located and providing information for free is a great way to get their attention. Positioning yourself as a knowledge expert, and someone who will help solve their problems will go a long way towards getting those doors opened.

I hope this helps. Good luck.