Using online video to promote your business is now a must. People want to see and hear from you and video allows them to do this. Furthermore if your competition is using video and you are not what does that say about you? Video is also great for search engine optimization. So here are five ways that you can make video work for you.

1. Create interesting and niche targeted videos.
I watch a lot of video and it is crucial that your videos are interesting to watch and targeted to the audience that you are trying to reach. Watching videos by others in the same target market can help you get some ideas.

2. Use your keywords in the title as well as in your description.
Proper usage of keywords is what will determine how many views your videos get from search engines as well as how high they are ranked.

3. Use tubemogul.com
This site is free and allows you to upload your videos to multiple sites at once.

4. Be yourself. Let the viewer see you and your personality.
It is important to do both videos that show only screen capture as well as ones that show your face and you.

5. Include your url on the video in the description and give the watcher a call to action.
Doing this will greatly increase the number of people who talk action after watching your video.