Vicki,

How global is this business? Could you expand your customer base to outside of AU? The referralprogram is great idea. word of mouth advertising is the best kind. If you can get your customers talking about you and your business that will definitely increase sales.

Also for both businesses try to think of some angles for newsworthy stories for the media. Pubic relations is very affordable and can be very creative. Try to position yourself as an expert on job interview etiquette. Write a "Top 10 Things You Should Do Before Going on the Interview" or a Top 10 of things not to do.

Lisa Douglas, Inklusion PR
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www.inklusionpr.com