Frank: I would strongly recommend a series of no less than three mailings to every postal address in your four mile trading area. Any direct mail house can help you with this. What you want to do is send to every address with postal route sorting(this makes your postage as cheap as it can be).

The piece doesn't need to be real fancy, but very informational and you most definitely should make a discount offer. I would recommend something other than buy one get one free, as that is way over used.

Hope this helps.

Kent Capener
Capener Consulting, LLC
http://www.capenerconsulting.com