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Forum nameMarketing Mix
Topic subjectAttracting calls to a small biz owner
Topic URL
1228, Attracting calls to a small biz owner
Posted by SPcali, Sun Sep-28-08 04:05 PM
Hi, this is my first post--apologies if I'm asking novice questions.

I am trying to figure out the options to get customers to pick up the phone & call. For complicated products/services, a call seems like a better approach to convert prospective buyers, and it seems like even if search engines are great at driving qualified clicks, they fall short of driving call volume, right?

Do you have any advice on how one can make a phone number more visible to users on the web, and drive call volume & conversions that way? Should one advertise a phone number directly in the text of the search ad? Are the business directories (citysearch, yelp, yellow-page?) good options, do they have traffic, how much do they cost, is the ROI worth it? How can the phone number get more views on Google organic search results?

I would love some tips and tricks that have worked for others? Thanks in advance! SP