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Forum nameMarketing Mix
Topic subjectRE: Marketing Stagnation!!!
Topic URLhttps://www.businessownersideacafe.com/forums/dcboard.php?az=show_topic&forum=106&topic_id=1181&mesg_id=1183
1183, RE: Marketing Stagnation!!!
Posted by Pepperfire, Thu Aug-07-08 06:17 AM
>My newest approach is to send a mailer to new home buyers. I
>have sent approx. a hundred, just to feel things out. It has
>been 3 weeks and nothing.

I highly recommend that you follow up on the flyers that you sent. There are probably a couple who have thought about you, but are too busy thinking about their own lives to call you and a call following up on your flyer just might be the catalyst for business that you wanted.

I would, in future, recommend sending a targeted mailing to specific addresses 20 or so a day, and then following up with a telephone call a week later...

Also, mine your existing customer base, ask them for referrals of people who they think may need work done on their home.

Another option is to drive around look for obvious repair needs, send a targeted note saying you noticed the following problems, and then call to follow that up.

Finally, you might try offering free home consultations, and bang on that door to see who opens.

Good luck with it.

I haven't time to look at your website right now, but others will give feedback.

T

Tina Brooks, VP Marketing
Brooks Pepperfire Foods, Inc.
Makers of Peppermaster Hot Sauces
http://www.peppermaster.com

Eat more peppers!